We believe that we women deserve results from our hard work as such we are disrupting the status quo with sustainable training and nutrition products for women's health and fitness.

We offer world-class personal training and if you can't make it to us in person you can become a member of our global online community via our app!

Wanna slay with us?

Own your body, transform your life!


Olympian and Gold Medal winning Heptathlete Louise Hazel founded Slay in 2013. Her vision... to create sustainable training for women worldwide.

In 2019, she opened her first SLAY location, a boutique personal training studio in Hollywood, Los Angeles. Home to her growing list of high-net worth clients, online training, product development and content creation.

She is building the world's most athletic female fitness community passing on her 20 years of experience as an Elite Athlete to help women all over the world to reach their health and fitness goals.

She asserts that "when you shift your focus away from what your body looks to what your body can do results are inevitable"