Slay is a female performance brand that exists to create innovative solutions and products to improve women's' health and fitness.

Our global community is diverse, empowered and connected. We are unapologetic over-achievers who strive to reach our full potential on a daily basis.

Slay exists to make our lives easier, to amplify our hard-work so that we can train less and achieve more!

Own your body, transform your life!


Olympian and Gold Medal winning Heptathlete Louise Hazel founded Slay in 2013. Her vision... to create sustainable training for women worldwide.

In 2019, she opened her first SLAY location, a boutique personal training studio in Hollywood, Los Angeles. Home to her growing list of high-net worth clients, online training, product development and content creation.

She is building the world's most athletic female fitness community passing on her 20 years of experience as an Elite Athlete to help women all over the world to reach their health and fitness goals.

She asserts that "when you shift your focus away from what your body looks to what your body can do results are inevitable"